Three years of “Tricky Chats” had successfully boosted perceptions towards working in the trades and helped recruit record numbers of new apprentices.
However, a growing industry still needed a steady stream of talent to build Aotearoa’s essential infrastructure, new homes and safe places of work and learning. We needed a fresh way to convince even more young people to trade up to a career in the trades.
increase in attractiveness among school students
In Attractiveness of a career in the trades
With her deep knowledge, and appreciation, of the benefits of an apprenticeship and working in the trades, she knows there’s only one option for any young person looking for a rewarding and fulfilling career: construction.
In mockumentary style, we’re a fly on the wall to Bev getting to know the hopes and concerns of a variety of career seekers. Her in-office advice and on-site visits communicate the many advantages of an apprenticeship, combatting any lingering misconceptions to present tradie life as an aspirational “plan A”.