Full Screen Video

Hello.

We are EightyOne.

One that looks at things differently.

One that thinks independently.

One that works collaboratively.

One that can turn heads, eighty one ways.

MAS

Put your overthinking to bed

What’s keeping you up at night? Chances are MAS has the answers to help you sleep easy.

Powershop

Visit our surreal interpretation of the classic corner store.
It’s a power shop.

/ View project

Women's refugE

We open a very personal bed shop in our latest fundraising campaign to help women and children escaping family violence.

/ view project

BCITO

Take a tour of the country as we celebrate BCITO for building the people who build New Zealand.

/ view project

Sport NZ and moe

Poi Tukua created a national movement, unifying Aotearoa in its support of the 2023 FIFA Women’s World Cup^TM

/ view project

L'affare

Launching an innovative new product – with the death of an old favourite.

/ view project

Women's refuge

The 17,680 Nights of July

This was our most ambitious fundraising campaign ever. And it surpassed all expectations.

L'affare

To introduce Aotearoa to L’affare’s latest products we took a bunch of creatives on a trip into the unknown.

/ view project

sport nz

To get New Zealand active again we launched a nationwide campaign, bringing back a favourite slogan from 20 years ago.

/ View project

wellington nZ

To get global headlines, you have to think big, so WellingtonNZ invited New Yorkers to press a giant Esc button.

/ View project

New zealand rugby

To help Aotearoa fall in love with the Black Ferns we created a campaign to show Kiwis why they're a team like no other.

/ View project

YY Nation is a New Zealand start-up causing all sorts of waves in the US.

/ view project

EightyOne Media

Our full-service media agency, giving context to brands.

/ learn more

BCITO

This is the story about a father and his son. And how we changed the nation's perception of the building industry.

/ View project

News:

EightyOne loves DOT loves data

DOT is our secret sauce that enables us to identify, access, and understand the data that relates to your problem. This is the fuel for insight-driven creative exploration, challenged assumptions, and asking the right questions to get us to an effective and simple outcome.

/ Learn more