Pigeons Mean Business


To grow as a city, Wellington needs to continually attract ambitious, talented New Zealanders to live here. To do this, we suggested highlighting successful residents and the seemingly ordinary moments that led to their successes.

But we didn’t want these to be the typical success stories that are forgotten as soon as the marketing campaign ends. So we decided to immortalise their stories with the help of an ever-present but often forgotten Wellington icon: the humble pigeon

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Showcasing the best of Wellington with pigeons cast in bronze.

Each Wellingtonian we featured was represented by a different pigeon, commemorating in bronze a place or moment that help shape their success.

The pigeons were scattered throughout the city, waiting to be discovered and have their story shared.

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The arrival of the pigeons made national news and even inspired one visiting cruise ship to launch a pigeon tour for its passengers.

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