New Zealand Rugby

Like a Black Fern


To help Aotearoa fall in love with the Black Ferns we created a campaign to show Kiwis why they're a team like no other.

campaign outcomes


Campaign video views


New social fans


organic social reach of Like A Black Fern


Loyal Black Ferns fans

Me he Mamaku

Like a Black Fern brings to life the jaw-dropping athleticism and heart-warming personalities of the squad in a mixed media edit. We wanted to make something as pacy as Ayesha, that hits harder than Ruahei and has as much rhythm as the team dance. We hope it inspired a generation of Black Ferns fans and players.

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"Like a Black Fern is a celebration of all aspects of our women’s game.  It was important for us to show what it means to be a Black Fern while also inspiring the next generation in our sport. We couldn’t be happier with the result!”

NZR Marketing Manager, Nick Rowland

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Tauihi league brand & franchises