New Zealand Rugby

Like a Black Fern


To help Aotearoa fall in love with the Black Ferns we created a campaign to show Kiwis why they're a team like no other.

campaign outcomes

Me he Mamaku

Like a Black Fern brings to life the jaw-dropping athleticism and heart-warming personalities of the squad in a mixed media edit. We wanted to make something as pacy as Ayesha, that hits harder than Ruahei and has as much rhythm as the team dance. We hope it inspires a generation of Black Ferns fans ahead of the World Cup.

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There's plenty more to come. Expect Tik Tok cut downs, short films and posters, and a questionably harmonised 'Sing like a Black Fern' to drop soon.

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Next project:

Sport NZ

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