Women's Refuge

The 17,680 Nights of July


By creating the world’s longest month, we raised enough money to helps thousands of women and children escape family violence.

campaign outcomes


Raised in one month


Safe night's raised


Unique website visitors


Best outdoor

The campaign’s hero mechanism was a 17,680-night booking calendar.

Through this online calendar, New Zealanders could book a night at a Women’s Refuge on behalf of a woman and her children for just $20.

Why 17,680 nights?

Every month, New Zealand women and children coming to Women’s Refuge need a collective 17,680 nights of safe, secure accommodation. It was an ambitious target, and an even more urgent need.

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The calendar was kept updated throughout the month, effectively highlighting the scale of the problem, and making New Zealanders feel like they could make a genuine difference.

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By the end of the month, The 17,680 Nights of July had become the most successful fundraising campaign ever for Women’s Refuge.

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