For the third instalment of our successful Powershop campaign featuring the iconic pink personification of power, we lift the lid on the one-of-a-kind experience of being a Powershop customer.
Hint – it’s all in the name.
increase in brand awareness
increase in consideration
ranked the most distinctive brand asset in the category
TV or Cinema, Online - Above 30" (Single)
It’s a shop. A shop that sells power. No free TVs, or free power after hours. A place where the customer is king. Free to choose when and how to buy the power they need, putting themselves more in charge of their energy consumption.
Long-form video introduces a new brand world inside a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks.