YY Nation

The worst shoe they’ll ever make


We helped build the YY Nation brand from the ground up with the bold plan of making the world’s most sustainable shoes at every stage of production. Their Nimbo™ shoe was recently announced as ’the lowest carbon footprint sneaker in the world’. This is just the beginning for YY, who believe that we owe it to the planet to always do better.

campaign outcomes
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"At EightyOne we want to be involved in world changing ideas, and with 20 billion pairs of shoes made each year from unsustainable materials, we knew we had to step in”.

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New Zealand Rugby

Like a Black Fern