Global recruitment giant Robert Walters knows a thing or two about hiring the very best. So recruiting the All Blacks and Black Ferns for a partnership to demonstrate the brand’s commitment to personal excellence and self-improvement was a natural step.
The high-performance ethos of these iconic rugby teams came to life under the banner of ‘Find Your Incredible’ – a campaign encouraging professionals to write the next chapter of their career.
Video content brought a series of emotive success stories to Robert Walters’ 1.2 million followers on LinkedIn. World cup victories, injury comebacks and personal tales of athletes digging deep inspired job seekers to write their own ‘incredible’ next chapter with Robert Walters.
We also gave Kiwis the opportunity to ‘Win an Incredible Role’ with The All Blacks. The competition garnered 1000 entries, an overjoyed successful candidate (‘All Blacks Chief Offsider’) and one ecstatic Piri Weepu - not to mention an entirely new team of fans for the brand.