Healthspan Elite

Co-created with the All Blacks. Works For All.


Plenty of sports teams endorse products. Very few actually play a part in developing them. We were asked to create a multi-media campaign to launch Healthspan Elite’s new range of 32 sports and vitamin products. Products that were co-created with the All Blacks.

campaign outcomes

Energy Gel
HiLo Protein Bar
Protein Shaker
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"We engaged with EightyOne due to their extensive knowledge of sports partnerships and previous experience of working with the All Blacks. From our first conversation it was clear the team had instantly understood our brief and what we were trying to achieve. The talent within the agency is of the highest standard and their enthusiasm is a breath of fresh air."


Batch tested and competition legal.

The All Blacks trust Healthspan Elite because they helped develop it, it’s the world’s only sports nutrition range created in partnership with a professional sports team. You don’t need to be a top sports person to benefit from Healthspan Elite. It’s designed for anyone that is active and wants to get the most out of staying fit.

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