Rugby in New Zealand isn't just a sporting pastime, it's part of our national identity. For a small nation at the edge of the world, our rugby brand transcends borders with a truly global reach.
Working with NZ Rugby is a wonderful opportunity for us to celebrate our rich culture on a global stage.
We kicked off the 2019 Rugby World Cup in style with the concept of immersing two cultures together for NZ Rugby’s hosting of their VIP guests in Japan.
New Zealand’s reputation for being a warm and welcoming host is built on the traditional Māori value of Manaakitanga. Combined with the true spirit of Japanese hospitality; Omotenashi, these two values ensured the stay of NZ Rugby’s guests was a special one.
Working with New Zealand Rugby Kaumātua Luke Crawford, and renowned Māori artist Dave Burke, we developed a unique rugby ball icon with each of the four panels embodying the story of the four pou of NZ Rugby’s strategic vision. This formed the core element of the event design system.
The highly anticipated 2015 Rugby World Cup saw many Kiwis packing their passports and heading to London. We kicked it up a notch for NZ Rugby VIP’s who received this handmade gift box containing personalised passport cover, iPad cover, London guide book, ticket folder, map and merino blanket – all made from All Blacks jersey fabric. A privilege usually reserved for the players themselves.