New Zealand Olympic Committee

Tokyo 2020 Awareness

OVERVIEW

With fans unable to travel, and people either indifferent to, or openly questioning the games, we needed to build anticipation and support for an Olympics already delayed and disrupted by a global pandemic.

campaign outcomes

Legacies to legends of the future

From billboards across New Zealand, to big banners at the Olympic Village in Tokyo, our campaign drew on our legacy of punching well above our weight on the international stage. Beginning with a 100-year anniversary commemoration of those gone before, then focusing on the opportunity for this generation to write their own story, we showcased the collective mana and strength of the NZ team and celebrated the odds they defy to “Earn the Fern”.

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A key part of the campaign was interactive social media filters for both the athletes and fans to engage with, which let them celebrate the occasion together.

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“They created an inspiring environment that reminded the athletes that New Zealand was 100% behind them.”

LIZ FITZGERALD, EVENTS & BRAND ACTIVATION MANAGER, NZ OLYMPIC COMMITTEE
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