SportNZ and Ministry of Education

Poi Tukua


Poi Tukua created a national movement that galvanised and unified Aotearoa and our international manuhiri, in its support of the 2023 FIFA Women’s World Cup. It built on the excitement and momentum of previous world cups, and stages of Te Matatini Kapahaka Festival, through the mana and taonga of poi and te ao māori.

campaign outcomes

To stay true to the kaupapa of this mahi and to ensure the content was created by māori for māori, we worked with The Hood & Co to produce our hero piece of content.

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And it didn’t end there!

To engage our tamariki and our rangatahi, we also created some simple “How to Make” and “How to Use” poi videos. The videos (in  English and Te Reo), together with explainer PDFs, were distributed to schools and kura kaupapa around the motu, giving Aotearoa the tools to karawhuia – give poi a go.

Poi Tukua connected Māori and non-Māori, gave poi its own stage and moment, and cemented poi as a tangible way New Zealanders can show their support of athletes.

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Tuwhitia te hopo. Feel the fear and do it anyway.

Next project:


It's a power shop