Trade Me

Reimagining Kevin’s World


Trade Me remains one of New Zealand's most popular websites, and we were tasked with updating its branding to keep it ahead of the competition. Having decided that Kevin was too integral a part of Trade Me’s brand proposition to retire just yet, we explored ways in which he could play an even larger role in expressing the brands inquisitive, active personality within a flexible framework.

campaign outcomes

“I love my latest look”

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