Replay

All Blacks Partnership Launch

OVERVIEW

How do you help an Italian fashion brand connect with the All Blacks, and capture some of the mystique and mana of the team? By focusing on the key moments that bookend the match.

Our content juxtaposed a never-before-seen 360° view of the iconic Haka with the moment the team change into their exclusive Replay off-field “uniform”.

campaign outcomes
No items found.
No items found.
No items found.
Next project:

Cricket Wellington

Backyard Basin Lawn Seed