Women’s Refuge

Safe-Night-a-thon

OVERVIEW

The Safe-Night-a-thon was a 10 day event that set out to keep thousands of women and children safe from family violence. Our goal was ambitious, and the result surpassed all expectations.

in-depth analysis provided by DOt loves data

campaign outcomes

$255,820 RAISED

in just 10 days

12,791 SAFE NIGHTS

for WOMEN AND CHILDREN IN NEED
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SILVER EFFIE

Short Term Success

NZ Marketing Awards

Best Overall Short-Term Marketing Initiative

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10 days to raise 10,000 Safe Nights

Working with some of our favourite celebrities we offered Kiwis the opportunity to win 11 money-can't-buy experiences in return for donations.

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Mini-golf with Dr Ashley Bloomfield, a private concert from the NZSO, and a deep clean of your house by Hilary Barry and Jeremy Wells were just a few of the experiences up for grabs.

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Thanks to thousands of generous New Zealanders the Safe-Night-a-thon was a huge success, raising enough Safe Nights to help keep more than 12,000 women and children safe.

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