After developing a new brand platform the previous year, we set our sights on the competition. It was time to re-establish Powershop as the dominant challenger brand.
energy brand in the country
monthly SIGN UP targets
On TV, we hosted a dinner party for customers of the other power companies, giving ourselves the opportunity to call out the competition for their bad habits and questionable behaviour. At the same time, we positioned Powershop’s offering as truly aspirational.