Powershop

The Dinner Party

OVERVIEW

After developing a new brand platform the previous year, we set our sights on the competition. It was time to re-establish Powershop as the dominant challenger brand.

campaign outcomes

FASTEST GROWING

energy brand in the country

47% JUMP

IN CONSIDERATION

223% ABOVE

monthly SIGN UP targets

You deserve better

On TV, we hosted a dinner party for customers of the other power companies, giving ourselves the opportunity to call out the competition for their bad habits and questionable behaviour. At the same time, we positioned Powershop’s offering as truly aspirational.

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We also fired shots in outdoor and online, making it clear that people deserved better from their power companies; a better relationship and a better way to access power that truly puts them in control.

“The results are clear as day. A significant, sustained, upswing in both awareness and consideration over the past 12 months, resulting in unprecedented customer growth.”

KATE BAKER, HEAD OF MARKETING, POWERSHOP
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