While you can’t beat Wellington on a good day, the notorious weather means it’s often overlooked as a winter destination by tourists.
Our job was to get New Zealanders to reconsider a winter holiday in Wellington. To do this, we needed to bring to life how the city’s diversity, creativity, and vibrancy make you feel.
That’s how we came up with The Wellington Effect.
IN VISITOR SPEND
KIWIS REACHED WITH VIDEO
IN GUEST NIGHTS
This campaign centred around the thought that Wellington inspires and invigorates all those who visit, making you feel young again. It suggests that a break in the Capital may even be able to reverse the ageing process.
