EightyOne

Trumbers takes on Trump

OVERVIEW

We designed Trumbers as a working typeface to tweet out the honest figures that Trump wouldn’t. Without spending a dollar, this Twitter campaign ended up being shared with the accounts of the Republican Party and Donald Trump himself.

in-depth analysis provided by DOt loves data
campaign outcomes

35x ABOVE AVERAGE

engagement rate

$0 SPENT

on media and promotion

1,000,000+

impressions

The Trumbers don’t lie

The Trumbers campaign combined honest figures with deadpan humour to engage with people discussing the President on both sides of the political divide.

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No conversation was too big or small – we covered everything from phony coronavirus cures and racist rants to ill-timed golf trips.

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“Go hump a kiwi, you Kiwi.”

A DISGRUNTLED CONSERVATIVE REPLYING TO ONE OF OUR TWEETS

Trumbers was also supported by the Trumpface alphabet. Each letter was inspired by a different event from the Trump presidency.

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Next project:

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